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1) A journal article I submitted to a highly reutable journal has been returned with a number of revisions requested, most of which are useful and helpful and will improve the quality of the article. However, two of the three reviewers have also suggested articles that should be added as references to my paper. These articles are not appropriate to reference in the paper; I have tried at length to find relevance but cannot. I assume that the reviewers are authors of these papers and wish to increase their citations.

2) The email from the (unnamed) journal editor asking for revisions is a pro-forma and includes a line asking for any inappropiate requests for citations to be referred to the editor.

3) Analysis of the authorship of the requested articles suggests that the two reviewers in question are affiliated with the same institution. Two of the editorial board of the journal are at the same institution, so it is at least possible and perhaps likely that the editor shares an affiliation with the 2 reviewers.

My supervisor (and co-author) suggests I try and find the suggested paper that is least inapprpriate and reference it in our article - "throw them a bone."

I feel that we should address the other revision requests comprehensively but decline to reference the articles, giving our reasons.

Ethics vs Pragmatism, yes, but I also want to get the article published and this may not be the hill to die on. Will my approach mean rejection? Do I have any recourse if it does? Should I call this out to the Editor in Chief?

I'm interested in other people's experiences.

Unfortunately, I also made the experience that reviewers often try to recommend their articles for citation. Often this allows me actually to identify who the reviewers are based on the suggestions for reviewers I made when submitting the manuscript. Therefore, I think this is no good practice at all, as it undermines the actual review process (but also promotes citation cartels).

The question is then rather to me, would a non-citation of their articles be a reason for a major revision. To my experience, suggested editing of the references is normally not more than a minor revision, so the reviewers are not asked anymore for their agreement and it is up to the editor to publish your article based on the minor revisions you made. If you explain to him the suggested references are not related to your article, after checking it thoroughly and you don't know where to cite and how to explain them in the manuscript, it is up to him to leave them out.

Ethics vs. pragmatism, well, throw a coin or think about how much harm citing their articles implicates (if you don't have to highlight them with another sentence in the manuscript and can add them to a group citation [1,...,4]) for your article and the scientific community. If they are not linked by any interdiscplinary, theoretical or experimental distant context, then the reviewers will also have a difficult argument to explain, why they should be cited. But don't start to poker with all of them in the review process.

If you think you see this often, imagine how much more often journal editors see it.

So sticking to ethics is fine. Journal editors see this often enough to know when to reject a review because of it. You are not generally under threat of rejection if you decline to cite a reference. The worst that can happen is that the reviewer rejects your article, but since they've already recommended revision the first time, the editor is more equipped to discern if the rejection is unfair. Remember that if the reviewer says "reject because they didn't cite XYZ", the editor (who is able to see the reviewer's identity) is very much able to see if XYZ is also written by the reviewer. In your case you even have an editor who said to refer any inappropriate citation requests to them.

A word of caution: there's no guarantee that the requested citations are articles by the reviewers. There's a lot of diversity in what reviews look like, and it's possible the reviewer did not write those articles. Don't leap to conclusions. Stick to the facts ("we do not think these articles are relevant") and don't allege collusion (such as how the reviewers & editors are from the same institution - you simply don't know).